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"If you KNOW that you're fucked then you're not. If you think that you're not, then you are." - Martin Atkins
These zen-like words of wisdom come from one of the music and art industry's most outspoken contributors, Martin Atkins. Martin will be giving a guest lecture at Cal Poly. For over three decades Martin has been at the cutting edge of where the entertainment industry is and where it's headed, whether through his work with Johnny Rotten's band, Public Image Limited, playing with Nine Inch Nails, Touring the world with his own band Pigface, or working with Beijing's emerging Indie Rock scene.
You will learn:
**how to make more money on the road**
**How to get more people to come to your show**
Who should attend?
Anyone interested in learning the latest music marketing techniques successful musicians use in the US to build a buzz, grow their audience, and sell more CDs.
